Writing a company profile can be intimidating. Start with these simple tips and company profile PDF templates for an easy start.
If you’ve never written a company profile before, your first time can be a little intimidating. A company profile’s purpose, after all, is not just to include basic details about the brand. It must also highlight the strengths of your company clearly and confidently. Consider it to be something akin to your company’s resume.
To help you create this incredibly important document for your business, you’re going to need some expert advice. In this article, we have tips, templates, and samples to help get you started.
A company profile is a professional summary that describes a business and what it does. You’ll need a professional company profile if you’re trying to hook into investors, but you can also use it to pacify other stakeholders, including clients and people visiting your site for the first time.
A company profile may take on many different styles and lengths. New start-ups might boast a company profile that runs only two pages long. More accomplished teams might include awards, certifications, and a large client portfolio in their own profiles. It all comes down to who the company is, what its mission is, and what it has already accomplished.
The bottom line: a company profile is a brand’s chance to shine. The goal is to showcase the underlying spirit and passion behind everything that the company stands to offer the world.
A well-written company profile is clear, concise, accurate, and completely up-to-date.
Good spelling and grammar is crucial—be on the lookout for typos, and be sure to read it through several times; you might even consider a proofreading tool as another check.
Aside from these two points, your company introduction should also include the following elements:
The Business Details
It’s called a corporate profile for a reason—company profile content should pull double-duty as an easy-to-read report that details all the most important aspects of your brand, business, and goals.
This most certainly includes extremely basic information, such as the contact information for your company. We’ve listed some of the most important things that any business profile needs to include. These tidbits should be readily available and easy to find:
- Company name
- Established date
- Physical address per location
- Phone and fax numbers
- Website URL
- Email address
The Company Basics
These items will vary depending on your industry and what you happen to do specifically; skip anything that’s irrelevant to your company, picking and choosing only what you need to include.
This is one area where you can really showcase what your company has done and where it would like to take itself in the future. Invite the reader into your legacy. Show them the world that you’re trying to build with your team.
- Description of the business, including the mission and/or vision.
- Product descriptions
- Description of services
- History, expansion, and growth
- Public relations
- Industry information
- Safety, health, and environmental policies
- Core team details
- Client portfolio
Now: your bragging rights. We’ve shown the reader where the company has been. Now, it’s time to prove to them that you’re already a team of winners.
- Special programs and projects
- News or media recognition
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